To create a content strategy for your personal brand, start by creating a list of all of the potential topics that would be helpful for your target audience. Ask yourself the same question the brand managers at Nike, Coke, Pepsi, or the Body Shop ask themselves: What is it that my product or service does that makes it different? Let’s clear it up in about 200 words. Personal branding is a marketing strategy focused on your most important product: you. Based on this statement, you can immediately tell that she specializes in putting together luxurious events for the upper class. As the digital ecosystem changes and your career evolves, so will your personal brand. Some resources you can use to give you ideas are: Wordsplay has a great page where you can search for words that start the same letters; Rhymezone allows you to search for words … Oprah could have called her show “Talk Time.” Instead, she became the brand. Personal branding means marketing yourself and your career as a brand. You can spot Rogie’s work from a mile away because it’s so unique (and BEAUTIFUL!!). Rogie is a designer, illustrator, and developer I discovered on Dribbble. Developing a personal brand requires figuring out who you really are (your skills, values, passions, and personality), who you want to serve (your target market or audience), and how you differ from the competition (your unique niche). Three simple words make up her personal brand statement. Several times.« FREE EBOOK – 101+ Top Holiday Job Search Tips from the Experts,Personal Brand Buzzkill: Snarky LinkedIn Comments ».Your email address will not be published.We use cookies to ensure that we give you the best experience on our website. Make sure you can explain how your brand upholds such a value. PersonalBrand.com is the leading authority on the topic of personal branding and the creation of a personal brand. What I love about Rogie He has a unique, recognizable style. Now it’s time to get playful and creative with your words. Confused about personal branding? Take the time to write down your answer. Give yourself the traditional 15-words-or-less contest challenge. If a word like “reliability” stands out to you, ask yourself why. I’ve fallen in love with his work ever since. There are many definitions of “personal branding” out there on the internet, but many of them are either out-dated, or aspects of the definition completely conflict with the essence of a personal brand. As long as it reflects your professional life, don’t hesitate to create a brand that lets you shine. Personal Brand Examples for Designers Rogie. Personal branding and regular branding can […] Oprah, Richard Branson and Martha Stewart are all examples. (ie: definitions that include a group, or organization.) Along with the full personal branding worksheet itself, you’ll get: Information on how and why branding works; Strategies to put your brand into action; Dozens of DIY resources and tips to help you write your own resume and LinkedIn profile. All Rights Reserved,Worksheets for Today’s Executive Job Search,23 Ways You Sabotage Your Executive Job Search,20 Little-Known, Insider Tips for Executive Job Search.Personal Branding and Job Search Services – LinkedIn Profile, Resume, Coaching, etc.Certified LinkedIn/Social Branding Strategist.Tom Peters ignited the business world in 1997 with his personal branding manifesto on Fast Company.“You’re every bit as much a brand as Nike, Coke, Pepsi, or the Body Shop. Adjust your persona accordingly as you meet different people, find new networking opportunities, and grow in your career. Start thinking like your own favorite brand manager. She wants people to know that her personal brand stands for sophistication, authenticity, and timelessness. Expand your list with more words that are relevant to your brand. Reinvent Your Personal Brand As You Grow. Google’s Keyword Planner, BuzzSumo, and Answer The Public are all great tools for doing keyword research and discovering popular topics. If you continue using this site we assume that you agree with our use of cookies.Get my proprietary career branding worksheets perfected over 20+ years working with executive job seekers. In all, you’ll get 20+ pages of content to define, differentiate and communicate your personal brand. Land a job you covet and deserve!Nail Your Virtual Interviews – 21 Things You Need To Know, Do and Master,Why You Need to Self-Google Once a Week in Job Search,Essential Checklist to Optimize LinkedIn For Executive Job Search,Smart Executive Job Search: How To Sail Through Salary and Compensation Negotiations,The World’s Best Executive Resume Is Not Enough,It’s Time to Update Your LinkedIn Profile. A successful brand creates a […] You become a brand. And then take the time to read it. While the list below has a lot of ideas, I strongly suggest thinking of ways to make these (rather generic) words more characteristic of your unique business.
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