New York (CNN Business) Kroger is rolling out a new logo in a major modernization effort.
And we just completed another important step on this journey – clearly defining our brand to celebrate our love of people and our love of food.We’re excited to take you Behind the Brand – one that was designed to be dynamic and easily recognizable, rooted in our rich history of food and the belief that Fresh Food should be for EVERYONE.At the heart of it, food can and SHOULD be fresh, so our new brand has been designed to stand out by being optimistic, bright, welcoming and above all fresh.The contemporary evolution of the redesigned Kroger logo reflects the company’s strong, food-rich heritage by retaining the shape and movement of the iconic “K” and “G” loved by generations of Kroger customers.Fresh for Everyone is Kroger’s brand ethos.
No matter how someone shops, Kroger is committed to delivering fresh food at a fair price, simplifying customers’ shopping experiences and meaningfully giving back to its communities through Kroger’s 20+ retail banners across America will continue to operate under their existing names, incorporating the new brand attributes.Kroger is launching a mass media campaign to amplify its new brand transformation. Shop all of Kroger's brands with over 10,000 items that families know they can trust. Advertising channels include retail, television and radio broadcast, digital, print, social, podcast, cinema, outdoor, and TV and music streaming services.As America’s grocer, our most urgent mission is to be here for our customers when they need us most, with open stores and openhearted hospitality. It operates more than 1,200 stores under the 'Kroger' name from Michigan to Texas and from Georgia to Indiana.Besides Kroger stores, the grocer operates several regional supermarket chains in 35 states, including Fred Meyer, Harris Teeter, Ralphs, Mariano's, Fry's, Smith's, King Soopers, QFC and others.The new logo won't affect Kroger's chains operating under regional nameplates, but "Fresh for Everyone" will be incorporated nationwide.The new look and tagline is the result of its enlistment of DDB New York as its first-ever creative agency of record, which was hired in summer.Kroger is launching an ad campaign to familiarize customers with the new look and tagline. New Logo and Identity for Kroger by DDB Posted Nov. 7, 2019. Find digital coupons and great deals on Kroger products. New Logo for Facebook, Inc. done In-house with Dalton Maag and Saffron.
We invite you to click on the links below to see how we’re making a difference in each of the 35 states we’re in. We’re taking proactive steps to protect the health and safety of our associates, customers and communities, including adjusted store operating hours, enhanced cleaning procedures, physical distancing precautions and expanded associate benefits. Kroger is getting a new look with a fresh logo and a universal slogan it plans to use across all of its brands. As one of the world’s largest retailers, Kroger is committed to being an important part of the communities we serve.
"Kroger is the nation's largest supermarket chain. Blue represents the Kroger brand heritage of food savvy and signals safety and trust to customers.The Kroger brand features a bright and modern palette of accent colors reflective of the fun and inclusive spirit of the campaign.Animation is Kroger’s fresh creative medium to market, connect and differentiate.
Shop brands like Simple Turth, Private Selection, Kroger, HemisFares, Murray's Cheese, Comforts, Home Chef and more.
"Kroger chose 'Fresh for Everyone' as our leading brand message because it is inclusive, clear and memorable and supports our vision of serving America," Mike Donnelly, Kroger’s executive vice president and chief operating officer.
The new tagline is "Fresh for Everyone.
The company didn't disclose how much it's spending on the switch.
Posted Nov. 5, 2019. The contemporary evolution of the redesigned Kroger logo reflects the company’s strong, food-rich heritage by retaining the shape and movement of the iconic “K” and “G” loved by generations of Kroger customers.
Coming soon to Kroger's grocery bags, web site, ads and stores: Kroger is getting a new logo and slogan.The Cincinnati-based supermarket giant is keeping its outsize, swooping "K" and "G" and will still emblazon its name in blue – but the oval-shaped shield is gone. Kroger State Facts.
Tagline – Kroger’s uniquely egalitarian American brand …
Kroger, which also owns Ralphs, Fry's, Harris Teeter, Fred Meyer, and more than a dozen other banners that sell food and home goods, announced Wednesday its new … The Kroji (Kroger + emoji) animation features a loveable cast of characters to represent Kroger customers, associates and communities in an inclusive, relatable, optimistic and fun way.Kroger’s nearly half a million associates live its brand promise by helping make customers’ lives easier.
The Cincinnati-based supermarket giant is … The universal tagline is simple and designed to drive an instant understanding of the uniquely egalitarian American brand, underscored by Kroger’s commitment and belief that Blue has been and will continue to be Kroger’s signature color. The last two years have been a time of transformation as we work to redefine the grocery experience through Restock Kroger. Fill prescriptions, save with 100s of digital coupons, get fuel points, cash checks, send money & more. Coming soon to Kroger's grocery bags, web site, ads and stores: Kroger is getting a new logo and slogan.
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